Bronx barber paves way for industry standards, caters to celebs

Posted: Updated:
THE BRONX -

A Bronx barber is paving the way for industry standards while even catering to some celebrities.

Todd Bernard's interest in cutting hair started back in Trinidad in Tobago, but it wasn't until he moved to New York as a teen and landed a job at a barber shop that his experience began. 

Now the Bronx resident is paving the way for the future of the industry with his own ideas.

Bernard's Mt. Vernon shop, ICUTPRO is setting the industry standards, he says.

Last year he even launched a subscription-based online "academy" with video tutorials to train other barbers.

His customers come to him for quality and an array of high-end options, with everything from custom fades to color enhancement and even beard therapy. 

Bernard's skills have caught the attention of some high-profile clients like R&B artist RL and former NFL player Nate Burleson.

He says he hopes to franchise his shop in the future.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."