Sprint promotes music streaming with celebrity store takeover

Posted: Updated:
FORDHAM -

Celebrities are making appearances in Sprint stores nationwide as part of a campaign to promote the partnership between Sprint and Tidal’s music streaming service.

Fans lined up Friday at the Sprint location in Fordham for a glimpse of Mexican rapper C-Kan, relationship guru La Bella Channel and Fat Joe, who were set to take over the store.

The promotion comes as Sprint introduces two new pricing plans for its cell service, including an Unlimited Plus plan that will come with a subscription to Tidal's music streaming service.

The companies announced their partnership Wednesday.

Sprint is also giving visitors an opportunity to win tickets to some free concerts as part of the event.

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