Bronx-born Manhattan College student’s brand donates to cancer research

Posted: Updated:
RIVERDALE -

A Bronx native is doing his part to help cure cancer one day with his own brand.

Matthew Gresia, 21, is a Morris Park native and a senior at Manhattan College.

Creativity from his Italian tailor grandpa that he never met and the desire to fight the cancer that killed him combined and a brand was born.

He created Canswer -- a fashion brand that donates money to cancer research and raising awareness.  Gresia combined the words cancer and answer, with a goal is to find an answer to cancer that works.

He launched the brand in 2016 when he was a sophomore.

The brand has grown entirely via social media -- with 20,000 followers on Instagram now.  And connections made including meeting the late rapper Mac Miller and his DJ Clockwork backstage at a show.  They took the socks on tour with them and sold them with their merchandise.

Another connection made was to Alexandria, a 9-year-old girl hiking the Appalachian Trail to raise money for Saint Jude’s Children's Hospital.  They made a shirt together to help raise money for both of their missions.

Gresia says he hopes to get his socks, hats, shirts and hoodies into retail stores soon.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."