Bimbo Bakeries USA, Inc. has initiated a voluntary recall of Entenmann's Little Bites Soft Baked Cookies due to the potential presence of plastic pieces in the individual packaging pouch, according to the U.S. Food and Drug Administration. 

The recall is active in 37 states, including New York, New Jersey and Connecticut. 

The company announced the recall after receiving consumer reports of visible, blue plastic pieces found on or packaged with the product. 

There are no reports of injury to date.