As students prepare to head back to the classroom, parents are also looking for ways to save when thinking about that back-to-school shopping.
Kid City, also known to the Bronx Community as Youngland, says it has you covered.
"We know with back-to-school season, you know parents are up against a lot between books and school bags and school supplies, so where we can save them money is with the clothing and that's what we're all about--giving back," says regional manager Mario DeGiorgio.
Parents tell News 12 they are always guaranteed to get everything they need at the store for a great price.
"Every time you come in, here the prices are slashed in half compared to the other stores so it's great, the kids love it," says shopper and father John.