Bravo celebrity from Boerum Hill is new ambassador for American Cancer Society
Ryan Serhant not only closes major real estate deals on Bravo's show "Million Dollar Listing," but also negotiates deals that make a difference.
The Boerum Hill resident and TV star is raising breast cancer awareness as the national ambassador for the American Cancer Society.
When the cameras are not rolling, Serhant is home spending time with his wife and daughter, and when he learned of the statistics on breast cancer, he knew he wanted to help.
"One in 8 women have a chance of being diagnosed with breast cancer in their lifetime. Last year, 41% of Americans delayed medical treatment and medical care because of COVID-19, which means a lot of women delayed their annual mammograms," said Serhant.
It’s a scenario that hit home for Serhant since a close friend postponed routine testing.
He said, "I have a friend who delayed testing because she didn't think it was a big deal and a year later, she found out that she had breast cancer and really wished that she would have gone sooner."
The American Cancer Society says before the pandemic, only 63% of women were up to date on mammograms. This year breast cancer surpassed lung cancer as the leading diagnosed cancer nationwide.
As this year's national ambassador for the American Cancer Society's "Real Men Wear Pink," campaign, Serhant hopes by creating educational content, utilizing social media, and wearing pink every day, that he will increase awareness and funds.
Serhant says he would love to surpass his goal of $75,000 and give as much to breast cancer research as possible.
"I already raised $50,000 by winning “Celebrity Family Feud” over the weekend," said Serhant.
The American Cancer Society's overall campaign target is to raise $11 million.