Bronx entrepreneur blinds with sparkly customized clothing

A Bronx entrepreneur has made a name for herself by putting a spark in everything she creates.

News 12 Staff

Jun 17, 2019, 1:34 PM

Updated 2,039 days ago

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A Bronx entrepreneur has made a name for herself by putting a spark in everything she creates.
Erica Villoch owns TaylorsPennys Bling Customs, named after her twin daughters Taylor and Penelope. She says she customizes sneakers, jackets and clothing with things like Swarovski crystals, crowns, sequins and glitter.
"This is where I do the magic," she says.
Villoch says one of her latest creations starts with a jean jacket from Zara. She added an evil eye, embedded Swarovski crystals and pressed gold wings onto the jean jacket.
She says she's even stayed up for an entire night to work on one of her creations.