Protesters with the group Bronx is Not for Sale gathered Friday outside the South Bronx Overall Economic Development Corporation (SOBRO) to call attention to the lack of affordable housing in the Bronx.

SOBRO is a nonprofit organization known for developing affordable housing units. However, protesters say just because SOBRO labels the units as affordable doesn't mean they are.

"We have a portfolio of 600 apartments that are all low-income, so for them to say we're gentrifying the neighborhood I don't know what they are talking about," says Phillip Morrow, the president of SOBRO.

The protesters say they don't want any private ownership of land in New York City. They want community organizations to run all housing in the borough.

"The only way to stop gentrification is to take land and housing off the market and put it under community control," says Chino May, of the group Bronx is Not for Sale.

Morrow says SOBRO isn't the bad guy in the matter. He says SOBRO's units are subsidized and rent ranges from $200 to $1,200 a month.

Protesters say they will continue to fight until their voices are heard.