Expert shares advice on virtual bra fittings and getting the right fit

Jenette Goldstein, the founder and CEO of Jenette Bras, spoke with News 12 about how the remote fitting works and shared how most women are wearing the wrong bra size.

News 12 Staff

Apr 5, 2021, 12:52 PM

Updated 1,144 days ago

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So much has gone digital in the days of the pandemic, including bra fittings.
Jenette Goldstein, the founder and CEO of Jenette Bras, spoke with News 12 about how the remote fitting works and shared how most women are wearing the wrong bra size.
"I would say yeah 8 out of 10, 9 out of 10 are uncomfortable in their bra and it is not fitting well," Goldstein said. She said she is trying to change that with her bra fitting boutiques. "I am recreating this, the experience. How it used to be before the big department store, before racks."
The change also includes a one-on-one appointment, which has now gone online.
Goldstein said no tape measure is needed, and added that the traditional method of bra fitting is done by the eye. Just wear the bra in your collection before your online appointment.
"We want to sort of see you from the waist up because, very important again, the rib cage, you know, we want to see that and that is really it," Goldstein explained.
Bras will be mailed to you, and you choose the ones you like. But if you want to do it on your own, Goldstein shared some advice you should keep in mind when trying to get a bra that fits.
"First thing to look for, you want to start with the foundation of your foundation which is the band. The band gives 80 to 90% of your support. You want to make sure that your band fits snug around your rib cage on the loosest set of hooks," she said.
Goldstein said if it is firm on the tightest hooks, you will want to go down in size because as the elastic stretches, you move the hooks tighter.
Goldstein also shared advice when it comes to the underwire of the bra.
"If the wire is not wrapped well or the channel that it is put in is not wrapped well, it will be uncomfortable. You can touch and feel the wire to see if channel has been padded or the actual wire has been padded," Goldstein said and recommended that women stay away from the molded bra.


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