The Hey! Joy Toy Store in Roosevelt Field Mall is a Ukrainian-based company and they are hoping to attract customers to support it's employees in Ukraine who are in constant danger.

It employs 12 Ukrainians who run the company's operations and make the toys in western and central Ukraine.

Owner Kostiatyn Rolin says they are determined to continue operations from basements and bomb shelters. And he says the best way to support them is to buy toys from their store.

"It allows us to be in business, to support our workers in Ukraine, to support our factories. We need to win this war but we need to have an economy working to survive through all of this," says Rolin.

Click HERE for the GoFundMe that goes directly to the employees. You can also use their QR code: