Mrs. Butterworth's to undergo complete brand and packaging review

Mrs. Butterworth's will undergo a complete brand and package review, the company says.

News 12 Staff

Jun 18, 2020, 1:06 PM

Updated 1,431 days ago

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Mrs. Butterworth's to undergo complete brand and packaging review
Mrs. Butterworth's will undergo a complete brand and package review, the company says.
Chicago-based company Conagra, who owns the rights to Mrs. Butterworth's, released a statement Wednesday saying in part,  "We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values."
Conagra is just one of several companies to review their branding and imagining which depicts stereotypes.  
Cream of Wheat’s parent company, B&G Foods, says it is “initiating an immediate review” of the brand’s packaging.
Aunt Jemima and Uncle Ben’s announced they will do the same.
"It's heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let's work together to progress toward change," Conagra wrote.


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