Report finds that 89% of retailers have taken action to restrict merchandise returns

Blue Yonder's 2024 report found that 89% of retailers have taken action to restrict return windows, increase fees or restrict return eligibility in the last 12 months.

Mark Sudol

Dec 4, 2024, 12:07 PM

Updated 22 days ago

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With the Holiday shopping season in full swing -- the rise of online shopping has contributed to higher return rates.
But retailers are now making it harder to return your items. Last year, customers returned $743 billion worth of merchandise.
Blue Yonder's 2024 report found that 89% of retailers have taken action to restrict return windows, increase fees or restrict return eligibility in the last 12 months.
The international council of shopping centers says the average return rate for online transactions is 15%, three times higher than the 5% rate for in-store purchases.
Many of those online returns are clothes that maybe didn't fit.
In some cases, retailers are telling shoppers to keep their unwanted merch.
A 2023 survey on holiday shopping trends by ReturnPro found that nearly 60% of retailers have keep-it policies for items that aren't financially viable to ship back.