Two sisters used
social media and their free time to
turn an idea into a successful company.
Alyssa and Erica
Pietraniello, of Yorktown Heights, say
the idea derived from realizing how much time they were spending in loungewear
during the pandemic.
“All we were wearing
was sweatshirts and sweatpants,” says Alyssa Pietraniello. “We were just so
bored watching movies all day or going on Tiktok.”
The sisters decided to
form
AEPCUSTOMZ, a loungewear company, from a passionate project.
The duo began selling
items on Instagram, Etsy and finally a website. “Yesterday, we actually became
an official LLC,” says Alyssa Pietraniello.
Their inventory
includes smiley icons and positive slogan sets that have been seen on some of
social media’s favorite stars.
Alyssa Pietraniello
tells News 12 that the business
became so lucrative that they had to slow down.
“It got to a point
where we had so many orders that we had to end up capping it off because we
weren’t going to be able to get them all done in time,” says Pietraniello.
Along with being new
business owners, they also had to juggle their virtual schoolwork.
“I was getting up at
like 6 in the morning, working on orders, then doing my online classes,” says
Alyssa Pietraniello.
Now in less than a
year, the Pietraniello sisters have profited about $15,000.
Their mother, Vera
Pietraniello, tells News 12 the opportunity is allowing the girls to really
learn the ins and outs of business.
“They’re learning
hands-on every aspect of business, whether it’s management, financing,
marketing, accounting, gross profit,” says Pietraniello.
News 12 is told the
money made is invested into new equipment and their education with Alyssa
already paying off her last year of college in full.
Erica Pietraniello offers
this advice to those contemplating starting a business: “Put all your effort
into it if you really love it.”