A Bronx business owner is making it his purpose to get people away from fried food and hooked on fresh food.

"We know how to eat," says Jaime Baeza. "And we're looking for healthy stuff but the thing is -- we don't have it around us."

So Baeza took it upon himself to make sure the Bronx is eating right, opening up Healthy Fresh in Belmont five years ago and its Morris Park Avenue location almost three years ago.

The eatery gets its fresh fruits and vegetables from the Hunts Point Market. The local goods are turned into a variety of items, including smoothies, wraps and paninis.

"My plan is to let people know eating healthy is one of the best things," Baeza says.