A Bronx man who was voted best dressed in high school has launched his own clothing brand.

Michael Hamlett Junior is the man behind 'The Bronx Brand,' a clothing brand that features threads made and designed with the borough in mind.

Hamlett has created custom and iconic logos like the classic New York coffee cup and the BX stamp, which are featured on T-shirts, hoodies and hats.

Hamlett says 'The Bronx Brand' is also a collaboration of local artists who print their original work onto merchandise sold to the public. 

He says the clothing is sold at the store 'Rair' on Morris Park Avenue and online.

Hamlett plans to expand his brand to include jerseys and jackets.