Inside a Morrisania bodega, wedged between the chips and drinks, a bookshelf offers neighbors a free selection of titles.
Books x Bodegas is a non-profit organization bringing free libraries into grocery stores.
Two teachers, a social worker, and a bodega owner started the initiative in October.
"Even if someone's not picking up a book, just the visibility, you don't know what that is going to inspire," said one of the founders, Suzanne Likeness.
Five months later, bookshelves have been set up at seven bodegas across the borough.
The movement comes years after Barnes and Nobles shut its doors in 2016. The closure left a "book desert" in the borough for many years.
"It's really exciting to be part of something that's rewriting that narrative," said Books x Bodegas Vice-Chair, Zoeya Garcia.
But the team told News 12, they have also been met with setbacks from store owners who do not see the value in setting up a library in their store.
"We business people owning bodegas, is not just about making money. We got to support our community," said another member of Books x Bodegas, Primo.
The program also comes at a time when nearly 70% of third grade students in the South Bronx are reported to read below third grade level.
"We don't necessarily know how much this is going to move the needle as far as literacy rates. We know the impact that its having as far as people's joy and that that right now is sustaining us and keeping us going," said Likeness.
Organizers told News 12 they are accepting book donations. Community members interested can visit the following website, BooksxBodegas.org.