Mayor announces $10M media campaign to educate, protect communities hit hardest by COVID-19

Mayor Bill de Blasio gives update on coronavirus pandemic on New York City.

News 12 Staff

Apr 13, 2020, 11:32 AM

Updated 1,503 days ago


Mayor Bill de Blasio says that numbers from the weekend are showing positive signs of decline, but says social distancing is as important as ever.
He said data collected from Saturday, April 11 shows that 383 people were admitted to the hospital for suspected COVID-19 conditions.
He also said the daily numbers of ICU cases in public hospitals were 835, a decline from the week before. Out of all people tested Saturday, 58.1% tested positive.
He says even though the numbers have decreased from the week before, the biggest thing New Yorkers need to remember is to shelter in place and continue to practice social distancing.
“We are one big team, fighting the greatest health care crisis in a century,” says Mayor de Blasio.
Mayor de  Blasio says if residents see people gathering or a lack of social distancing they should notify 311 immediately. He says the "see something, say something" mindset also applies to social distancing.
 Mayor de Blasio also says he has set up a four-part plan to help communities hit hardest by the coronavirus and will unveil all four parts in the coming week.
It will include a large media plan to educate communities to help educate them and keep them safe.
The $10 million advertising campaign will pinpoint where the need is greatest. The city says it will target 88 zip codes in New York City that have suffered the most from the virus. The campaign features TV, radio and digital ads in 15 languages.
He added that the city will be launching a tenant hotline through 311 to help navigate their renter rights and free legal assistance.
Alternative side parking will be suspended until Tuesday, April 28.

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