The Bronx is still buzzing after what fans are calling the “Benito Bowl,” following Bad Bunny’s performance that many say went far beyond music.

From the first beat to the final note, residents say the moment resonated deeply after Bad Bunny put Latin culture front and center on one of the world’s biggest stages during the Super Bowl. In East Tremont, Puerto Ricans and other Latino community members gathered to reflect on what the performance meant to them.

Fans described seeing Latino flags from across the Caribbean and Latin America, calling it a powerful display of representation and unity. For some, the moment felt deeply personal, pointing to Bad Bunny’s journey from humble beginnings to global stardom as a story that mirrors their own experiences.

Residents also highlighted how the performance brought back memories of family gatherings and celebrations, saying it reminded them of being together, connected through music and culture. Others noted standout moments, including seeing unexpected cultural crossovers on stage that added to the excitement.

Business owners in the neighborhood say Bad Bunny’s impact extends beyond one performance, crediting him with uniting Puerto Ricans and Latinos across cultures through his music.

Many in the Bronx say the performance left behind something lasting - a moment of visibility and pride that won’t fade when the final song ends.